White Sugaa & Co


White Sugaa & Co is a Designer Concept Showroom, the idea which was developed in 2014 and started in New Plymouth, New Zealand. We bring you a range of Designer Furniture and Homewares combined with our Interior Design Company which works on both residential and commercial building projects, specialising in hotels and resorts all over the world.

We can source any product for you so if you are after something in particular here or overseas we’ll find it!  The website brands are amazing it’s a taste of what we do and only scratches the surface of our ranges.

Join me to discuss your needs over a coffee or a glass of wine, we do things differently at White Sugaa HQ!


      • Forma
      • Ico Traders
      • General Eclectic
      • Aura Home
      • Kartell
      • Hawthorne
      • Me and My Trend
      • Artwood
      • Design Ministry
      • Miller Road
      • Furniture Road
      • Tim Webber
      • Future Presence
      • Sage Lifestyle
      • Habitat101
      • George and Co
      • Designer Baby Brands
      • Stop the Water While Using Me
      • Soren Liv
      • Furtex
      • Frankie and Rose
      • Rembrandt
      • French Country
      • Bendo
      • Charlotte Giblin Contemporary Artist


The Designer

Trudi Povey Interior Designer

I have been involved in the Travel and Tourism industry for the last 20+ years, most recently in Sales and Marketing/PR for three upmarket resorts in Rarotonga looking after the New Zealand market from Invercargill to Kaitaia. I have also been involved in the set up of the very first “pop up stores” to open in New Zealand with New Zealand company “Styledirect” concept store.

Originally from Whangarei, I have spent much of my career in Auckland before moving to Oakura, Taranaki and now travelling the world with some huge plans for White and Sugaa and Co, we have only scratched the surface on where the business is headed.

The interior designer and stylist has had the pleasure of being part of some fabulous projects.

In the planning stages we discuss

  • Your needs and expectations
  • Timelines
  • Lifestyle
  • Personality and style
  • Surroundings
  • Budget
  • Your vision
  • Incorporating your special pieces
  • Decluttering and displaying

“Your spaces should tell the story of who you are, and be a collection of what you love”